

A website redesign for a local coffee shop looking to expand their digital presence.
A website redesign for a local coffee shop looking to expand their digital presence.
A website redesign for a local coffee shop looking to expand their digital presence.
Before Coffee is a Brooklyn-based coffee shop tucked away in a residential corner of Williamsburg. While the shop is beloved among local residents-turned-regulars, its owner was looking to expand the shop's reach to attract new foot traffic & become an established part of the Brooklyn coffee scene.
Before Coffee is a Brooklyn-based coffee shop tucked away in a residential corner of Williamsburg. While the shop is beloved among local residents-turned-regulars, its owner was looking to expand the shop's reach to attract new foot traffic & become an established part of the Brooklyn coffee scene.
CHALLENGE
Create a website with Square POS integration for merch sales
Design an engaging interface while staying true to the shop's simple, no-frills brand identity
CHALLENGE
Create a website with Square POS integration for merch sales
Design an engaging interface while staying true to the shop's simple, no-frills brand identity
TYPE
Website
CONTRIBUTION
UI/UX Design
Research
Visual Identity
Logo Design
SEO optimization
Development
TIME FRAME
5 weeks
Outcomes
100% participants rated site 'Very Appealing/Appealing'
100% participants rated site 'Very Appealing/Appealing'
😍
😍
💸
💸
Expanded brand identity & reach
Expanded brand identity & reach
🛒
🛒
New E-commerce channel opened
New E-commerce channel opened
While it's too early to report quantitative impact, we'll be monitoring SEO ratings, site visits, social media following, & monthly sales to measure the site's impact on shop business.
Optimized for browsing on the go…
…or at-home skimming.
Optimized for browsing on the go…
…or at-home skimming.
Optimized for browsing on the go…
…or at-home skimming.
Optimized for browsing on the go…
…or at-home skimming.
Optimized for browsing on the go…
…or at-home skimming.
Optimized for browsing on the go…
…or at-home skimming.
Optimized for browsing on the go…
…or at-home skimming.
Optimized for browsing on the go…
…or at-home skimming.
View the next project:
Captain's Log
Captain's
Log
Mobile app
Mobile app
Outcomes
100% participants rated site 'Very Appealing/Appealing'
😍
💸
Expanded brand identity & reach
🛒
New E-commerce channel opened
While it's too early to report quantitative impact, we'll be monitoring SEO ratings, site visits, social media following, & monthly sales to measure the site's impact on shop business.
Optimized for browsing on the go…
…or at-home skimming.