A website redesign for a local coffee shop looking to expand their digital presence.

A website redesign for a local coffee shop looking to expand their digital presence.

A website redesign for a local coffee shop looking to expand their digital presence.

Before Coffee is a Brooklyn-based coffee shop tucked away in a residential corner of Williamsburg. While the shop is beloved among local residents-turned-regulars, its owner was looking to expand the shop's reach to attract new foot traffic & become an established part of the Brooklyn coffee scene.

Before Coffee is a Brooklyn-based coffee shop tucked away in a residential corner of Williamsburg. While the shop is beloved among local residents-turned-regulars, its owner was looking to expand the shop's reach to attract new foot traffic & become an established part of the Brooklyn coffee scene.

CHALLENGE


  • Create a website with Square POS integration for merch sales

  • Design an engaging interface while staying true to the shop's simple, no-frills brand identity

CHALLENGE


  • Create a website with Square POS integration for merch sales

  • Design an engaging interface while staying true to the shop's simple, no-frills brand identity

TYPE

Website

CONTRIBUTION

UI/UX Design

Research

Visual Identity

Logo Design

SEO optimization

Development

TIME FRAME

5 weeks

Outcomes

100% participants rated site 'Very Appealing/Appealing'

100% participants rated site 'Very Appealing/Appealing'

😍

😍

💸

💸

Expanded brand identity & reach

Expanded brand identity & reach

🛒

🛒

New E-commerce channel opened

New E-commerce channel opened

While it's too early to report quantitative impact, we'll be monitoring SEO ratings, site visits, social media following, & monthly sales to measure the site's impact on shop business.

View the next project:

Captain's Log

Captain's

Log

Mobile app

Mobile app

Outcomes

100% participants rated site 'Very Appealing/Appealing'

😍

💸

Expanded brand identity & reach

🛒

New E-commerce channel opened

While it's too early to report quantitative impact, we'll be monitoring SEO ratings, site visits, social media following, & monthly sales to measure the site's impact on shop business.

Optimized for browsing on the go…

…or at-home skimming.